Week 14: Developing Online Advertising

I figured since it was called Fullerton Family Dental, it should be inclusive and you should know the people in your family. Making people familiar with faces. Also bring a warm and welcoming feel. (Designed and photographed by me)



This is a screen shot of a short video with some graphics. the message I chose for the edit is to show the power of ones smile. (I also edited this)


This was just a nice Happy Friday post. It doesn't always have to be a sale perspective. I dont want to loose followers because they find it annoying or something. (also designed this. I spend a good amount of my time making graphics.)

Started a trend on our page where we leave dental tips every Tuesday with a cute hashtag.


Inspirational quote to push people towards Botox


Intriguing followers to push themselves to be the best they could be. And cavities are annoying anyway.

Week 16 Blog Posts 1 & 2

Blog Post 1:

I believe that Instagram and Facebook serve the dental offices very well. Facebook helps with the more matured crowd and instagram is more interactive with the young adults. 

I have always been an Instagram enthusiast, especially when it comes to business. For personal use, I was also a very big fan of Snapchat until it was completely changed... RIP. Anyway, I am happy that Instagram works for many businesses.

Facebook and Instagram are great for everyday use and I have been trying to do that for the dental offices. Hootesuite really helps me manage that. 

I would say email campaigns should be less frequent. Maybe you could do a newsletter here and there. No one likes spam in their mailbox when they didn't ask for it. It is different than when they follow your social media, like ig or fb. 

Blog Post 2:

I use tools like Hootsuite and Google Spreadsheets to schedule and keep organized with logins.

Hootesuite is a tool that is really easy to use and I can see statistics on there. Also, other platforms will show you how well your posts are doing when they are in business mode. This helps us by letting us know what is not working and then we can fix them.

I think our business should be posting once a day, during the week only. That's enough to remind them that we're here during business hours and to remind them to call their dentist for a checkup.

Final Blog Post

Hello! It's summer and it's very exciting! 

For one of the businesses I work for, Fullerton Family Dental, I have to admit that there hasn't really been too much change. Numbers fluctuate as they normally do, but I haven't noticed any significant changes. 

For Synergy Smile Designs, there was a grand re-opening just a few weeks ago. There was a catastrophic flood at the office in January and we basically had to start from scratch. With that, there has been a lot of rebranding and many things are changing over there. 

I wouldn't say that my view of social media. I think it is a very powerful tool and if used correctly, it can be very beneficial to businesses. Since I have been doing this for some time, I think some ideas I formed of social media have been confirmed through doing this course. It was a nice boost in confidence. Some reassurance.

I think I have a better foundation of how to use social media on not only individual platforms, but how we can use them to support each other. Depending on target audience, some platforms work better than others.

Through one of the activities, I am curious about a view of them, but I don't know if I would necessarily use them for the dental offices. 

That being said, It has been a pleasure.

HAGS!!!

Week 12: Post Two

Considering that the Fullerton office is mostly a general dentistry office, I doubt patients looking for dental care would first look for help on LinkedIn or Google+. But obviously if they are in Fullerton and they look up dental offices near me, they will find us.

We do have a yelp and we have 4 stars from 44 reviews. I think it does help because when you google the business, it is one of the first things that comes up and those are not bad ratings.

Week 12: Post One

Note: I am switching over from talking about Uvame Films to discussing Fullerton Family Dental and Synergy Smile Designs. They are dental and cosmetic businesses I work for and I handle the digital media marketing. 

Hootsuite is something that I use every week to plan out my posts. It is a great platform to be very organized and to get ahead with your strategy. 

Yelp is another platform that we have as businesses but we aren't as consistent with them. I think it is important to the growth of the system because I notice it to be on elf the first platforms that comes up when you google a business. It could also hurt you if you aren't getting enough good reviews. 

LinkedIn is a platform I think works well for individuals. If people make personal accounts, it is a great way to network online. 

Lastly, I think Groupon could be beneficial to the offices for small cases and especially cosmetic services, such as teeth whitenings and botox. You will reach out to customers in your area and they will get a kick out of it because they think they are getting deal.

Week 10: Blog Post Pt 1

You can add a personal touch to your blog when it is evident that the person speaking is not representing another person or company.

When blogging for a company, there are rules and you are representing other people. Therefore, you need to be cautious of being too personal. Now, if there are other companies that have very similar services, the blog could be an outlet to show how this companies service is personal to their customer.

Some of examples of personal touches could draw from finding what is important to the demographic you are trying to reach to:
Mothers: show how a product is kid friendly or practical and quick to use for a mom.

Week 7 Pt 2

These are my next 3 scheduled posts. I think they show that we are passionate but still take the time to learn about the craft as college students. In a way, I think it is relatable and then they will take the time to support us.

Week 9: Twitter

I used the words "film" and "screenwriter". I ended up finding big accounts in the industry as the first results. But then I switched over to latest posts with these search results and I found many smaller companies and individuals who are linked to the industry as well. 

I created 2 lists with both of the things I searched for. One list was for film and I wanted that to be a bot more broad. Then I made a list for screenwriters so I could have a narrowed down list with a group of people with a specific niche. 

The best time to post on twitter is between 9 am and 3 pm. That hits most people's business hours and that also includes enough time for lunch hour and possibly breaks. That's when people could be most active on twitter. 

Week 7: Blog Post 1

These are the Facebook pages I liked and why I think it was a strategic decision:

Freaks 
Eric'a Precision Autoworks
Embarcadero Brewing and Supply
Modern Gentleman
Aha-Tea
Nicco's Gyros
Oceanside Breakers

As a film company, you can take your content in any direction you want. I am open to creating all sorts of videos. This includes skits and ads for small businesses. Really, anyones business in the class would have worked. For my business page, I will continue to connect with other small businesses in the area. It also helps to make friends with business owners because if you need a specific location for a film, then you have connections. 

Week 6 Blog Post

The difference between post reach and post engagement.

Post reach is simply how many times a post has been viewed on Facebook. 

Post engagement involves more than just views. It is recognized as any sort of interaction with the post. This includes clicks, likes, comments and shares. 

Why does that even matter?

It is important because your stats can show high reaches, which means it lands on someones page and they scroll by it, but you don't necessarily grow your page with that. A view doesn't let us know if the ad is working or not. Engagement gives more insight on how the ad is compelling the viewer to interact with your page. 

How can we use this information?

Know your Facebook insights will allow you to make changes with your posts. You can adapt to what is working and what isn't really serving your page. This will allow you to head in the right direction of growing you page with your followers. 

Week 5 : Part 2 : My Target Market

Looking at our production company, which consists of short films and sketches, this is what the target market will look like:

• Youth/young adults, 14-24, who will watch our films online (students)
• Research shows that males are more likely to look up short films. 
• It is the younger population that would watch online videos on platforms like Youtube.
• Considering the younger population, I think Facebook and Instagram will be perfect platforms to promote the page. Perhaps heavier on the Instagram side. 

Week 5 : Part 1

I decided to take a look at the second set of websites

 (Links to an external site.)

http://www.tericafe.com (Links to an external site.)

Terri Cafe is a family owned business and under the about section they do have a picture of the family that owns the business. They have a time-lapse going at the top off the website and you don't really see children, except one or two here and there. I noticed all adults varying in age. There were older adults and middle aged adults. the bar is pretty active, but not promoted through the website in comparison to Chilis. 

http://www.chilis.com/EN/Pages/home.aspx

 (Links to an external site.

Chili's has a very simplistic designate it's website. I think Teri Cafe has a simple structure as well, but the first think I noticed with Chili's is how easy they make it to connect with them to receive curbside pickup. They have taken convenience to the next level. Now people don't even have to get out of the car to get their food. They also really promote their bar, so I instantly think that they attract a younger adult audience. 

Blogs I commented on...

Sujatha Nanduri

Dustin Miller

Week 4: Part 2

Sites I visit often...

https://www.target.com

• Simplistic 
• They have built a very popular brand 
• Since it is a department store, the website is easy for all target markets to use. 
• bright colors that don't seem to clash
• Well... I love target and they make it really easy to do online shopping. If anything goes wrong, or you need help, they are very responsive.
• I would move the featured items above the 4 big brands being shared there. 

http://www.miracosta.edu

• One of the first things you see is Enroll Now/ Apply Now. 
• They have made it very easy to locate different things students commonly look for with bold titles.
• They follow a color scheme
• Their first image is eye catching with cool effects. 
• Well, I use it often because obviously I am a student here. They make it fairly easy to find information. 

Week 4: Part 1

Websites I thought had potential problems...

http://www.pennyjuice.com/

• The first image you see is  2 kids playing with paint. You don't see any visuals of juice until you scroll down to the bottom of the page. If I were looking for this product, I wold be slightly confused. It's misleading. 
•  How does this relate to pennies?
• There's multiple places to order right when you open the page. 
• I think the design to this website has a very amateur look. It looks like things were placed randomly. The top right corner of the page doesn't t have a structure to it. 

http://gatesnfences.com/

• You're eye can't focus on one thing. 
• The writing is kind of small and it's it not evident what the different titles are. What are we reading where?
•  Everything is small on the page, it looks like they had a limited amount of space to work with.
• The red side bar to the left is very bold and feels like it doesn't fit with the theme of the page... if there was a theme?
• Right off the bat, I was overwhelmed by the aesthetics of this site. The colors were clashy and I don't think the red and blue fit the style of their product anyway. 

Websites I thought were doing things right...

http://www.toyota.com/

• It is a very clean structure. Your eyes know how to follow the page. 
• The color scheme is consistent. Red and white.
• Titles are bold and stand out.
• Eye catching photography and video. 
• With its clean and simplistic look, a user can easily navigate through the site and not feel attacked by information. It allows the user to be in control of their own journey and experience. This is there first impression of the business. They would hopefully look at this before they go into the dealership. 

http://www.riversideartcenter.org/

• The color scheme is very warm and welcoming.. 
• They started off with photography that was very soft and subtle, and then it transitions into their orange and greens which was very nice. 
• They have bars right at the top of the page, therefore if you know exactly where you want to explore then you can just get there.

Blog Post Week 3 Part 2: 5 business websites and the social media they are using.

Orangetheory Fitness

https://www.orangetheoryfitness.com

Instagram and Facebook

They are well used! I follow them... because this is the gym I go to. 

They have posted on both accounts today! 2/13/18

It looks like they have it set up for what goes to instagram also goes to Facebook. I think they are doing it very well. It is aesthetically pleasing. They follow a them with their feed because of course their main colors are orange and black. It's fun to look at.

Road Runner

https://www.roadrunnersports.com

They have what looks like all the social media platforms: Facebook, Twitter, IG, YouTube, Pinterest and Google+.

Looks like the are being used because there are posts.

Last post 2/13/18

They are posting frequently on their platforms, but they don't seem to have much of a response. For the amount of followers they have, I am getting more like then they are. And that is around 20k compared to 600. 

Nothing Bundt Cakes

https://www.nothingbundtcakes.com

On their website they have : FB, Pinterest, Twitter, Instagram

Their most recent post is on Instagram and it looks like they are least active on Twitter. 

Last post: 2/13/18

I think they're instagram is hard to judge because it is cake and you can't really complain about that. These cakes are cute. Recently they have been promoting for Valentine's Day and they are extra cute.

Anthropologie

https://www.anthropologie.com

They have what looks like all the social media platforms: Facebook, Twitter, IG, YouTube, Pinterest and Google+.

They post frequently on all their pages. 

Last post: 2/13/18

They don't seem to get as much of a response on Twitter compared to IG. IG seems to be their most popular social media.

It is aesthetically pleasing. It is interior design and I think it feeds the styles that people are looking for right now. 

Target

https://www.target.com

They have what looks like all the social media platforms: Facebook, Twitter, IG, YouTube, Pinterest and Google+. Additionally, under this list they have included their own app, Cartwheel.

Last post: 2/13/18

Target is a very big, much loved company. They have millions of followers,they get really great response. 

Week 3: Blogs I commented on...

Irene Vasquez

Sujatha Nanduri 

Dustin Miller

Blog Post Week 3: Pt. 1

Hello!

Communicating with businesses...

To be honest, I don't reach out to companies too often. A few months ago, I was double charged for an Uber ride so I contacted them about it though their app. They responded right away and refunded me. It was fairly good customer service. Other than that, I don't really put a lot of effort into reaching out to different companies. And I guess my Uber situation wasn't a social media outreach. 

Getting noticed on social media...

From what I have noticed on Twitter, it seems that businesses are very responsive. Because it is so public, it would benefit them to be responsive because it reflects how much they care about their consumers. It also gives off the impression that there is "nothing to hide", because they respond publicly. 

If it were my own business...

For positive feedback, I would show gratitude because other people would see that they could benefit from our services. As for negative feedback, respond in a way that shows you are taking action so your customer doesn't feel totally let down. Sincerely apologize. 

Week 2B: I commented on...

I commented on the following blogs:

Blended Emotions

Alexa Kent

Dustin Miller

Week 2: In my opinion...

Hi! 

I have noticed that each platform is becoming more and more for both personal and business usage. Originally, platforms would start as personal, such as Facebook, Instagram, and Snapchat. But now, all these platforms offer businesses the chance to promote on people's feeds, even if they are not be followed by said people. (This is personally a pet peeve of mine.) Overall, I would say that Snapchat stands out as the most personal, followed by Twitter and Facebook. 

As I mentioned earlier, they are all used for business use; some more than others. It depends on the target audience. For example, if you want to reach out to middle aged women, Twitter may not be your first pick for a social media platform. If you want to reach a younger audience, Twitter or Instagram might get more response. I notice a lot more business related content on Instagram and Facebook. There is always something being promoted under "recommended for you". 

I believe that Snapchat works well for both because the advertisements are subtle. They started putting advertisements at the end of snap stories, so you can't really see it coming. They are also in the explore section inside the special stories for the digital magazines on Snapchat, such as Cosmopolitan and People. You are only getting the ads because we have always expected them in magazines. I don't appreciate all the marketing on instagram and facebook. I just want to like and respond to the people I intentionally followed. (I am still obsessed with social media regardless.)

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Random quote and a random pic of a lunar eclipse incase you don't wake up freakishly early like I do:

"A day without sunshine is like, you know, night." -Steve Martin