Looking at our production company, which consists of short films and sketches, this is what the target market will look like:
- Youth/young adults, 14-24, who will watch our films online (students)
- Research shows that males are more likely to look up short films.
- It is the younger population that would watch online videos on platforms like Youtube.
- Considering the younger population, I think Facebook and Instagram will be perfect platforms to promote the page. Perhaps heavier on the Instagram side.