Tuesday, March 27, 2018

Week 7: Blog Post 1

These are the Facebook pages I liked and why I think it was a strategic decision:

Eric'a Precision Autoworks
Embarcadero Brewing and Supply
Modern Gentleman
Nicco's Gyros
Oceanside Breakers

As a film company, you can take your content in any direction you want. I am open to creating all sorts of videos. This includes skits and ads for small businesses. Really, anyones business in the class would have worked. For my business page, I will continue to connect with other small businesses in the area. It also helps to make friends with business owners because if you need a specific location for a film, then you have connections. 

Wednesday, March 7, 2018

Week 6 Blog Post

The difference between post reach and post engagement.

Post reach is simply how many times a post has been viewed on Facebook. 

Post engagement involves more than just views. It is recognized as any sort of interaction with the post. This includes clicks, likes, comments and shares. 

Why does that even matter?

It is important because your stats can show high reaches, which means it lands on someones page and they scroll by it, but you don't necessarily grow your page with that. A view doesn't let us know if the ad is working or not. Engagement gives more insight on how the ad is compelling the viewer to interact with your page. 

How can we use this information?

Know your Facebook insights will allow you to make changes with your posts. You can adapt to what is working and what isn't really serving your page. This will allow you to head in the right direction of growing you page with your followers. 

Tuesday, March 6, 2018

Week 5 : Part 2 : My Target Market

Looking at our production company, which consists of short films and sketches, this is what the target market will look like:

  • Youth/young adults, 14-24, who will watch our films online (students)
  • Research shows that males are more likely to look up short films. 
  • It is the younger population that would watch online videos on platforms like Youtube.
  • Considering the younger population, I think Facebook and Instagram will be perfect platforms to promote the page. Perhaps heavier on the Instagram side. 

Monday, March 5, 2018

Week 5 : Part 1

I decided to take a look at the second set of websites
Terri Cafe is a family owned business and under the about section they do have a picture of the family that owns the business. They have a time-lapse going at the top off the website and you don't really see children, except one or two here and there. I noticed all adults varying in age. There were older adults and middle aged adults. the bar is pretty active, but not promoted through the website in comparison to Chilis. 

 (Links to an external site.

Chili's has a very simplistic designate it's website. I think Teri Cafe has a simple structure as well, but the first think I noticed with Chili's is how easy they make it to connect with them to receive curbside pickup. They have taken convenience to the next level. Now people don't even have to get out of the car to get their food. They also really promote their bar, so I instantly think that they attract a younger adult audience. 

Week 14: Developing Online Advertising

I figured since it was called Fullerton Family Dental, it should be inclusive and you should know the people in your family. Making people ...