Thursday, May 24, 2018

Week 14: Developing Online Advertising

I figured since it was called Fullerton Family Dental, it should be inclusive and you should know the people in your family. Making people familiar with faces. Also bring a warm and welcoming feel. (Designed and photographed by me)

This is a screen shot of a short video with some graphics. the message I chose for the edit is to show the power of ones smile. (I also edited this)

This was just a nice Happy Friday post. It doesn't always have to be a sale perspective. I dont want to loose followers because they find it annoying or something. (also designed this. I spend a good amount of my time making graphics.)

Started a trend on our page where we leave dental tips every Tuesday with a cute hashtag.

Inspirational quote to push people towards Botox

Intriguing followers to push themselves to be the best they could be. And cavities are annoying anyway.

Week 16 Blog Posts 1 & 2

Blog Post 1:
I believe that Instagram and Facebook serve the dental offices very well. Facebook helps with the more matured crowd and instagram is more interactive with the young adults. 
I have always been an Instagram enthusiast, especially when it comes to business. For personal use, I was also a very big fan of Snapchat until it was completely changed... RIP. Anyway, I am happy that Instagram works for many businesses.
Facebook and Instagram are great for everyday use and I have been trying to do that for the dental offices. Hootesuite really helps me manage that. 

I would say email campaigns should be less frequent. Maybe you could do a newsletter here and there. No one likes spam in their mailbox when they didn't ask for it. It is different than when they follow your social media, like ig or fb. 

Blog Post 2:
I use tools like Hootsuite and Google Spreadsheets to schedule and keep organized with logins.

Hootesuite is a tool that is really easy to use and I can see statistics on there. Also, other platforms will show you how well your posts are doing when they are in business mode. This helps us by letting us know what is not working and then we can fix them.

I think our business should be posting once a day, during the week only. That's enough to remind them that we're here during business hours and to remind them to call their dentist for a checkup.

Final Blog Post

Hello! It's summer and it's very exciting! 

For one of the businesses I work for, Fullerton Family Dental, I have to admit that there hasn't really been too much change. Numbers fluctuate as they normally do, but I haven't noticed any significant changes. 

For Synergy Smile Designs, there was a grand re-opening just a few weeks ago. There was a catastrophic flood at the office in January and we basically had to start from scratch. With that, there has been a lot of rebranding and many things are changing over there. 

I wouldn't say that my view of social media. I think it is a very powerful tool and if used correctly, it can be very beneficial to businesses. Since I have been doing this for some time, I think some ideas I formed of social media have been confirmed through doing this course. It was a nice boost in confidence. Some reassurance.

I think I have a better foundation of how to use social media on not only individual platforms, but how we can use them to support each other. Depending on target audience, some platforms work better than others.

Through one of the activities, I am curious about a view of them, but I don't know if I would necessarily use them for the dental offices. 

That being said, It has been a pleasure.


Thursday, May 17, 2018

Week 12: Post Two

Considering that the Fullerton office is mostly a general dentistry office, I doubt patients looking for dental care would first look for help on LinkedIn or Google+. But obviously if they are in Fullerton and they look up dental offices near me, they will find us.

We do have a yelp and we have 4 stars from 44 reviews. I think it does help because when you google the business, it is one of the first things that comes up and those are not bad ratings.

Week 12: Post One

Note: I am switching over from talking about Uvame Films to discussing Fullerton Family Dental and Synergy Smile Designs. They are dental and cosmetic businesses I work for and I handle the digital media marketing. 

Hootsuite is something that I use every week to plan out my posts. It is a great platform to be very organized and to get ahead with your strategy. 

Yelp is another platform that we have as businesses but we aren't as consistent with them. I think it is important to the growth of the system because I notice it to be on elf the first platforms that comes up when you google a business. It could also hurt you if you aren't getting enough good reviews. 

LinkedIn is a platform I think works well for individuals. If people make personal accounts, it is a great way to network online. 

Lastly, I think Groupon could be beneficial to the offices for small cases and especially cosmetic services, such as teeth whitenings and botox. You will reach out to customers in your area and they will get a kick out of it because they think they are getting deal.

Week 14: Developing Online Advertising

I figured since it was called Fullerton Family Dental, it should be inclusive and you should know the people in your family. Making people ...