Monday, April 16, 2018

Week 10: Blog Post Pt 1

You can add a personal touch to your blog when it is evident that the person speaking is not representing another person or company.

When blogging for a company, there are rules and you are representing other people. Therefore, you need to be cautious of being too personal. Now, if there are other companies that have very similar services, the blog could be an outlet to show how this companies service is personal to their customer.

Some of examples of personal touches could draw from finding what is important to the demographic you are trying to reach to:
Mothers: show how a product is kid friendly or practical and quick to use for a mom.

Wednesday, April 4, 2018

Week 7 Pt 2

These are my next 3 scheduled posts. I think they show that we are passionate but still take the time to learn about the craft as college students. In a way, I think it is relatable and then they will take the time to support us.

Week 9: Twitter

I used the words "film" and "screenwriter". I ended up finding big accounts in the industry as the first results. But then I switched over to latest posts with these search results and I found many smaller companies and individuals who are linked to the industry as well. 

I created 2 lists with both of the things I searched for. One list was for film and I wanted that to be a bot more broad. Then I made a list for screenwriters so I could have a narrowed down list with a group of people with a specific niche. 

The best time to post on twitter is between 9 am and 3 pm. That hits most people's business hours and that also includes enough time for lunch hour and possibly breaks. That's when people could be most active on twitter. 

Tuesday, March 27, 2018

Week 7: Blog Post 1

These are the Facebook pages I liked and why I think it was a strategic decision:

Eric'a Precision Autoworks
Embarcadero Brewing and Supply
Modern Gentleman
Nicco's Gyros
Oceanside Breakers

As a film company, you can take your content in any direction you want. I am open to creating all sorts of videos. This includes skits and ads for small businesses. Really, anyones business in the class would have worked. For my business page, I will continue to connect with other small businesses in the area. It also helps to make friends with business owners because if you need a specific location for a film, then you have connections. 

Wednesday, March 7, 2018

Week 6 Blog Post

The difference between post reach and post engagement.

Post reach is simply how many times a post has been viewed on Facebook. 

Post engagement involves more than just views. It is recognized as any sort of interaction with the post. This includes clicks, likes, comments and shares. 

Why does that even matter?

It is important because your stats can show high reaches, which means it lands on someones page and they scroll by it, but you don't necessarily grow your page with that. A view doesn't let us know if the ad is working or not. Engagement gives more insight on how the ad is compelling the viewer to interact with your page. 

How can we use this information?

Know your Facebook insights will allow you to make changes with your posts. You can adapt to what is working and what isn't really serving your page. This will allow you to head in the right direction of growing you page with your followers. 

Tuesday, March 6, 2018

Week 5 : Part 2 : My Target Market

Looking at our production company, which consists of short films and sketches, this is what the target market will look like:

  • Youth/young adults, 14-24, who will watch our films online (students)
  • Research shows that males are more likely to look up short films. 
  • It is the younger population that would watch online videos on platforms like Youtube.
  • Considering the younger population, I think Facebook and Instagram will be perfect platforms to promote the page. Perhaps heavier on the Instagram side. 

Monday, March 5, 2018

Week 5 : Part 1

I decided to take a look at the second set of websites
Terri Cafe is a family owned business and under the about section they do have a picture of the family that owns the business. They have a time-lapse going at the top off the website and you don't really see children, except one or two here and there. I noticed all adults varying in age. There were older adults and middle aged adults. the bar is pretty active, but not promoted through the website in comparison to Chilis.
 (Links to an external site.

Chili's has a very simplistic designate it's website. I think Teri Cafe has a simple structure as well, but the first think I noticed with Chili's is how easy they make it to connect with them to receive curbside pickup. They have taken convenience to the next level. Now people don't even have to get out of the car to get their food. They also really promote their bar, so I instantly think that they attract a younger adult audience. 

Thursday, February 22, 2018

Blogs I commented on...

Sujatha Nanduri

Dustin Miller

Week 4: Part 2

Sites I visit often...
  • Simplistic 
  • They have built a very popular brand 
  • Since it is a department store, the website is easy for all target markets to use. 
  • bright colors that don't seem to clash
  • Well... I love target and they make it really easy to do online shopping. If anything goes wrong, or you need help, they are very responsive.
  • I would move the featured items above the 4 big brands being shared there.
  • One of the first things you see is Enroll Now/ Apply Now. 
  • They have made it very easy to locate different things students commonly look for with bold titles.
  • They follow a color scheme
  • Their first image is eye catching with cool effects. 
  • Well, I use it often because obviously I am a student here. They make it fairly easy to find information. 

Wednesday, February 21, 2018

Week 4: Part 1

Websites I thought had potential problems...
  • The first image you see is  2 kids playing with paint. You don't see any visuals of juice until you scroll down to the bottom of the page. If I were looking for this product, I wold be slightly confused. It's misleading. 
  •  How does this relate to pennies?
  • There's multiple places to order right when you open the page. 
  • I think the design to this website has a very amateur look. It looks like things were placed randomly. The top right corner of the page doesn't t have a structure to it.
  • You're eye can't focus on one thing. 
  • The writing is kind of small and it's it not evident what the different titles are. What are we reading where?
  •  Everything is small on the page, it looks like they had a limited amount of space to work with.
  • The red side bar to the left is very bold and feels like it doesn't fit with the theme of the page... if there was a theme?
  • Right off the bat, I was overwhelmed by the aesthetics of this site. The colors were clashy and I don't think the red and blue fit the style of their product anyway. 

Websites I thought were doing things right...
  • It is a very clean structure. Your eyes know how to follow the page. 
  • The color scheme is consistent. Red and white.
  • Titles are bold and stand out.
  • Eye catching photography and video. 
  • With its clean and simplistic look, a user can easily navigate through the site and not feel attacked by information. It allows the user to be in control of their own journey and experience. This is there first impression of the business. They would hopefully look at this before they go into the dealership.
  • The color scheme is very warm and welcoming.. 
  • They started off with photography that was very soft and subtle, and then it transitions into their orange and greens which was very nice. 
  • They have bars right at the top of the page, therefore if you know exactly where you want to explore then you can just get there.

Tuesday, February 13, 2018

Blog Post Week 3 Part 2: 5 business websites and the social media they are using.

Orangetheory Fitness
Instagram and Facebook
They are well used! I follow them... because this is the gym I go to. 
They have posted on both accounts today! 2/13/18
It looks like they have it set up for what goes to instagram also goes to Facebook. I think they are doing it very well. It is aesthetically pleasing. They follow a them with their feed because of course their main colors are orange and black. It's fun to look at.

Road Runner
They have what looks like all the social media platforms: Facebook, Twitter, IG, YouTube, Pinterest and Google+.
Looks like the are being used because there are posts.
Last post 2/13/18
They are posting frequently on their platforms, but they don't seem to have much of a response. For the amount of followers they have, I am getting more like then they are. And that is around 20k compared to 600. 

Nothing Bundt Cakes
On their website they have : FB, Pinterest, Twitter, Instagram
Their most recent post is on Instagram and it looks like they are least active on Twitter. 
Last post: 2/13/18
I think they're instagram is hard to judge because it is cake and you can't really complain about that. These cakes are cute. Recently they have been promoting for Valentine's Day and they are extra cute.

They have what looks like all the social media platforms: Facebook, Twitter, IG, YouTube, Pinterest and Google+.
They post frequently on all their pages. 
Last post: 2/13/18
They don't seem to get as much of a response on Twitter compared to IG. IG seems to be their most popular social media.

It is aesthetically pleasing. It is interior design and I think it feeds the styles that people are looking for right now. 

They have what looks like all the social media platforms: Facebook, Twitter, IG, YouTube, Pinterest and Google+. Additionally, under this list they have included their own app, Cartwheel.
Last post: 2/13/18
Target is a very big, much loved company. They have millions of followers,they get really great response. 

Week 10: Blog Post Pt 1

You can add a personal touch to your blog when it is evident that the person speaking is not representing another person or company. When...